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The benefits of PPC

OpaxWeb, brings years of knowledge in the world of internet marketing to offer a full service approach to pay per click management and website usability. We will strictly define an ROI target and utilize every available resource and tool to meet that target. Through our transparent and actionable reporting, we make it easy for clients to understand the metrics and performance to make confident business decisions.

Pay Per Click + Usability Marketing = Enhanced ROI

Benefits of OpaxWeb PPC Service:

  • Appear almost instantly on the most popular search engines
  • Attract only visitors actually looking for your products.
  • Maintain total control of costs - only pay when the ads work
  • Easily measure which keywords and ads work best
  • Maximise conversion rates and constantly improve your ROI

What you can expect from our PPC Management

PPC Strategy

To tailor a PPC campaign that’s right for you, we will get to know your business, industry sector, competitors and UPS’s. Then can we work with you to develop a strategy that’s going to deliver the results you need.


We'll ensure you’re targeting the most appropriate keywords and not wasting spend. We use sophisticated techniques ensuring you cover the full search landscape but avoid the areas which aren’t right for your business.

Ad Extensions

Ad extensions have become a vital part of the PPC arsenal. Ad extensions transform your adtext and give you the opportunity to stand out, over your competitors. If you’re not using ad extensions in today’s bid landscape, then you’re missing a trick.

PPC Optimisation

Ongoing optimisation will continually refine and focus the campaign to push the performance boundaries. Attention to detail is the key; A slightly higher click through rate in this Ad group, a slightly lower CPC on this keyword – it all makes a difference overall.


We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks if identified. It’s important to us that you own the accounts, and that you have a relationship with the network owners.

Adcopy Writing

We ensure your adverts are tightly focused to the ad group’s keywords and to the landing pages on your website; with a strong call to action and continuous testing we can be sure you’re getting the right traffic at the lowest cost you could pay.


Without the right data, optimising a PPC campaign would just be a shot in the dark, so one of the very first things we do is to make sure the tracking is setup properly, giving us all the data we need to optimise the accounts going forward.


We produce reports which provide meaningful insight into what’s going on with your PPC campaign, what we’ve done since our last report; what we’ve noticed your competitors doing and of course, how your paid search is performing against the key metrics you’re most interested in.