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12 Critical Elements Every Homepage Must Have

A homepage is one of the most vital page of the website. Because it commonly gets the bulk of site traffic, it's crucial for the homepage to convert as much of that traffic into leads and sales. In fact, check out the following 12 key elements a website homepage needs to achieve an awesome conversion rate.

 

 

 

1) HEADLINE
Within 3 second, a website needs to answer, "WHAT DOES THIS SITE OFFERS?" Keep your headline title clear and simple to give the visitors clear picture of the same. NO FLUFF !!

 

2) SUB-HEADING
Your sub-headline should offer a brief description of what you do and offer. Avoid tacky language and messy text. Be different and show value. Don't just talk about yourself involve audience also.

 

3) BENEFITS
It's not only important to describe what you do, but why you do it matters. Prospects want to know about the benefits and advantages.

 

4) PRIMARY CALL-to-ACTION
Including multiple call to action (CTA) above the fold is important to driving conversion. Offer two to three CTA (MAX) that map to various stages of the buying cycle.

 

5) FEATURES
In addition to benefits, list some of your key features. This give people more understanding of what's provided by your product an services.

 

6) CUSTOMER PROOF
Customer proof, is very powerful indicator of trust, which include just a few of your best QUOTES on the homepage. Adding a name and photo make the testimonials more real.

 

7) SUCCESS INDICATORS
In addition to customer success, awards and recognitions are other key elements to making a good first impression.

 

8) NAVIGATION
To decrease bounce rates, your visitors need a clear path into your site from the homepage. Make sure your navigation is visible at the top of the page. And be sure to keep it simple and clear.

 

9) SUPPORTING IMAGE
Most people are visual. Make sure to use an image that clearly indicates what you offer. Short videos are great too. Just don't use stock photos of fake business people.

 

10) CONTENT OFFER
To generate even more leads from your homepage, feature a really great content offer, such as a white paper, ebook or guide.

 

11) RESOURCES
Approximately 96% of the visitors to your website are not ready to buy. Make sure you offer a link to a resource center where they can learn more.

 

12) SECONDARY CALL-to- ACTION
When visitors end at the bottom of your homepage don't forget to display calls-to-action there as well fr even more lead generation opportunities. CTA are not just for the top of the page.

 

If your website missing any of these must have elements? OR Are your competitors doing a better job? So contact OPAXWEB & we will provide you FREE WEBSITE ANALYSIS !!

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